Macallan Whiskey

Distillery No. 4 Launch

I delivered an exclusive, bespoke event for media and invite-only guests, based directly on the new Macallan distillery. A 4D experience, inside a large custom-built cube structure, whisked guests away to Scotland for a virtual tour of the new distillery. To call attention to the dynamic architecture of the building itself, the design of the entire event was created with architecture in mind. Guests created their own perfect cocktails starting with the “foundation” as the type of whisky, “structure” as the glass, “form” to incorporate mixers, and finally the “capstone” for a garnish which contained live microgreens growing on the bar. Along with the building blocks of The Macallan whiskey, the building blocks of The Macallan the company were on display through interactive vignettes and a display of their historic timeline. Guests had an amazing night and left with an understanding of the rich The Macallan history and the brand’s vision for the future.