Michaels

Leveraging the fandom activity of making friendship bracelets, TH wrapped and activated three eye-catching "Michaels Friendship Bracelet Buses" by high-traffic movie theater destinations in LA. 

Adorned with vibrant decorations, the buses showcased an array of Michaels products, from colorful threads and beads, to various crafting tools, enabling brand ambassadors and Michaels representatives to  guide participants through the process of creating their own jewelry.