LG Electronics

House of LG | Art Basel

The “House of LG Signature” was designed to introduce LG’s new Signature Series to a targeted audience of tastemakers and art enthusiasts during a highly-relevant conversational moment, Art Basel. Inviting guests to experience “The Art of Essence” they were guided through a series of immersive, breathtaking experiences designed in collaboration with four renowned artists, each working in a unique medium to highlight key attributes of items from the line. The end experience mirrored the brand’s mix of cutting edge technology and gorgeous aesthetics through a sensorial experience that left an indelible impression and generated word of mouth for the brand with a highly influential demographic.