American Eagle | Future Together, Jeans Forever

As part of American Eagle’s “Future Together, Jeans Forever” campaign, we created a personalized back-to-school seeding kit to celebrate the reunion of friends and return to campus life. 

The kit was sent to a diverse group of influencers from colleges across the nation. We contracted 3 macro and 5 micro influencers to create paid posts, gifted 13 nano influencers, and fulfilled shipment for 42 additional influencer seeding kits.

Both paid and unpaid influencers shared social media content related to the kit’s branded packaging and custom items across Instagram and TikTok.