Rael

LA Cycle House

We Partnered with Real Beauty to turn one of the most exclusive homes in Bel-Air into RAEL’s Cycle House— a highly immersive content creation experience where influencers learned about the products while creating custom Instagram/TikTok worthy content at every touch point.

Rael Cycle House incorporated the four stages of the menstrual cycle through health and wellness activities further amplifying RAEL’s brand messaging and storytelling. This activation resulted in 12.7M impressions for the brand.