To celebrate the launch of Emporio Armani’s ‘Stronger With You’ Parfum, Industria Creative produced an epic event in Venice Beach featuring a massive brand playground, street takeover, Benson Boone concert, and VIP after party.

Our team secured a 25,000 square foot compound - the former home of actress, Anjelica Huston and husband, artist Robert Graham - and transformed it into an Emporio Armani world with red carpet, gifting, product exploration, and content creation for VIPs.

With our street closure, we treated consumers to a concert vibe block party with exclusive merch stands, photo moments, and parfum - among handpainted Stronger With You murals.

At dusk, Grammy-nominated artist, Benson Boone, backflipped his way into the hearts of our guests for a live performance with his band. A technical feat, Industria designed and fabricated a three-tier stage so that VIPs and general admission consumers alike had the perfect view.