Armani Beauty tasked Industria with producing an exclusive, content creation VIP event celebrating their iconic Luminous Silk Foundation. The goal was to create an interactive product experience where guests could discover the foundation’s radiance and diverse shade range. 

We scouted and secured a private estate in Beverly Hills to transform into an Armani Beauty environment, designed with reflective surfaces and natural lighting to evoke the essence of the product and maximize content capture.

Guests included Leslie Bibb and Michelle Monaghan from The White Lotus, among others - creating community over cocktails, music, and decor including dramatic floral arrangements inspired by the foundation’s shades and silky texture.