Hello, I’m Laura! I build worlds where brands and people collide. Turning big ideas into unforgettable experiences.

With over 15 years of experience producing large-scale events worldwide, I am a visionary Experiential Producer and Head of Production who blends creativity, innovation, and strategic leadership to bring brands to life.

Throughout my career, I have partnered with some of the world’s most iconic names in fashion, beauty, entertainment, lifestyle, and technology, including Sephora, Ulta, Armani Beauty, NBC, HBO, Valentino, Nike, Chase, Capital One, Visa, LG, T-Mobile, IBM, Dyson, Mattel, Dove, DoorDash, PepsiCo, Coca-Cola, McDonald’s, and more.

I am driven by the belief that events have the power to do more than just engage, they can spark emotion, build community, and fuel business growth. From concept to execution, I specialize in delivering immersive, high-impact experiences that elevate brands, generate measurable results, and leave lasting impressions.

My mission is simple: to consistently push boundaries, exceed expectations, and create unforgettable moments that inspire connection and deliver exceptional outcomes.

RESUME

 

Industria Creative

DIRECTOR, HEAD OF PRODUCTION

2025-PRESENT

 

  • Spearheaded the Production Department, providing executive oversight of multi-million-dollar event portfolios for global luxury brands while cultivating and mentoring high-performing teams.

  • Partnered with executive leadership to architect scalable processes, financial frameworks, and resource strategies that enhanced profitability, operational efficiency, and cross-agency collaboration.

  • Served as Executive Producer on flagship projects, directing complex negotiations, vendor partnerships, and strategic client engagements to deliver best-in-class, culturally resonant experiences.

  • Championed operational excellence and innovation, driving cross-departmental alignment, evolving company policies, and elevating overall production standards.

 

TH Experiential

DIRECTOR, HEAD OF PRODUCTION + CLIENT SERVICES

2018-2025

 

  • Lead the production + client services department and work closely with business development, strategy, creative and operation departments through all aspects of the pitched & won programming; including creative brainstorms and strategy, fabrication, content calendars, timelines, budgeting, logistic planning, and proposals.

  • Oversee team members & event staff; including sr. producers, associate producers, production coordinators, brand ambassadors, production assistants, fabricators, designers, freelancers, printers, AV staff, video editors, photographers, etc.

  • Execute multi-media productions including live action and animated content, evergreen social content, experiential and celebrity partnerships.

 

San Diego Int’l Film Festival

DIRECTOR OF EVENTS

2015-2018

 

  • Plan, budget, design, staff & execute 50+ events per year, budgets up to $4.5M

  • Events range from red carpet premieres & award shows to intimate dinners

  • Manage & lead event sub-committees, interns, volunteers, and junior staff members

  • Communicate effectively with filmmakers, talent reps, talent, agencies, executives, and production teams

  • Worked diligently with stage production, lighting techs/AV, and design, along with set fabrication and talent acquisition

SDX | American Advertising Federation

DIRECTOR OF ENGAGEMENT + EVENTS

2011-2015

 

  • Planned, budgeted and executed 30+ events per year, budgets up to $1.5M

  • Ran all aspects of Interactive Day San Diego, the premier west coast digital marketing conference. Responsibilities include speaker recruitment, brand ambassadors, ticket sales, run of show, vendor contracting, sponsor securement and negotiations.

  • Worked closely with graphic designers, printers and web developers to ensure the quality of our brand

  • Vendors included: AOL, Google, IBM, Adobe, Verizon, Salesforce, Ad Age, GoPro, Apple, Nissan, General Mills, Snapchat, Microsoft, Buzzfeed, Qualcomm, Pinterest, ESPN, Live Nation, Facebook, SONY, San Diego Chargers, San Diego Padres, iHeartradio

 

FIJI Water

SPECIAL EVENTS INTERN

2010

 

  • Worked with Fiji Water on their Fashion Week focused events; worked closely on event sponsorship deliverables to ensure all event sponsorship benefits were met.

  • Worked directly with the internal marketing teams, which included social media, PR, email marketing, experiential teams and operations.

 

SONY Music | Epic Records

MARKETING + SPECIAL EVENT INTERN

2009-2010

 

  • Main liaison with artist management on label plans & expectations

  • Reviewing and selecting appropriate 3rd party companies to partner with on certain projects

  • Assisted with writing and executing marketing plans for assigned artists